Press Release

onOne Software, Inc., a leading developer of time-saving software solutions for professional and advanced amateur photographers, today announced an upcoming major update to it’s wildly popular application for remotely controlling Canon and Nikon DSLR cameras using Apple iOS devices. Specifically designed for the iPad, the new DSLR Camera Remote HD will include a redesigned interface that takes full advantage of the larger screen on the iPad, improved gesture-based preview functionality and the addition of starting, stopping and monitoring video from supported HD DSLR cameras from Canon and Nikon.

In addition to DSLR Camera Remote HD, onOne Software will also be updating the DSLR Camera Remote 1.3 to version 1.4 by adding support for the Canon 60D and the Nikon D7000. The original DSLR Camera Remote (not the HD version) is designed to run specifically on the iPhone or iPod Touch. Owners of DSLR Camera Remote 1.3 can add video start and stop functionality through an in-app purchase.

“DSLR Camera Remote has been very popular with professional and hobbyist photographers who value the ability to shoot remotely and we are extremely pleased to offer a new and separate version that adds iPad support and the ability start, stop and monitor video in direct response to their requests,” said Craig Keudell, president of onOne Software. “We look forward to continuing to take advantage of new platforms in the ever evolving digital photography market to provide customers with tools that help them spend more time behind the camera and less behind the computer.”

New Features in DSLR Camera Remote
NEW iPad Version: Taking advantage of the larger screen, a new, separate version of DSLR Camera Remote HD for the iPad features image thumbnails and larger previews in addition to faster access to options like the intervalometer and auto bracketing. DSLR Camera Remote HD for the iPad also includes the new Video start, stop and monitor mode at no additional charge.

NEW Video Mode: Start and stop video recording on supported cameras and even remotely monitor video on an iPad, iPhone or iPod Touch. Video mode is included with the new iPad version and is available as an in-app purchase for the original DSLR Camera Remote 1.3 for the iPhone and iPod.

More Cameras: Both versions of DSLR Camera Remote include support for the latest cameras including the Canon Rebel T2i/550D and 60D.

Free Version: Introducing a DSLR Camera Remote Free version for those who want to try the application first. The free version allows uses to remotely fire their camera. This is a no risk way to try the app before making a purchase as photographers can see exactly how to set up the DSLR Camera Remote and try it before making the purchase.

Improved Previews: Browsing images is now easier in DSLR Camera Remote through support for gestures which enable zooming and panning of preview images by pinching and swiping the image.

Save Local: Photographs can now be saved as low resolution images to the connected iPad, iPhone or iPod Touch to enable quick remote sharing via email, MobileMe, Facebook or any other sharing service. Saved images can also be edited with other iOS applications.

Availability and Pricing
DSLR Remote Camera Remote HD for the iPad is expected to be available in late November in the Apple iTunes App Store and will have a retail price of $49.99. DSLR Camera Remote 1.4 that is designed to run on the iPhone and iPod will be $19.99 and is also expected to be available in late November through the Apple iTunes App Store.

Owners of DSLR Camera Remote Pro 1.3 for the iPhone and iPod can get the updated camera support for the Canon 60D and Nikon D7000 for free in the 1.4 update. However, adding the start and stop video feature will be a $9.99 in app purchase to add this advanced functionality.

DSLR Camera Remote Free is a free version that offers the ability to fire or release the shutter of the camera, for those who wish try the app before purchasing.

There is no upgrade path from the iPhone or iPod Touch version DSLR Camera Remote 1.3 to DSLR Camera Remote HD that is designed specifically for the iPad.

DSLR Camera Remote HD and DSLR Camera Remote 1.4 are expected to be available in the iTunes App Store within Apple iTunes software in late November 2010. After purchasing any of the editions from the iTunes App Store, users will need to download a free application that runs on their supported Mac or Windows computer. This free application is required to communicate between the iOS device and the supported Canon or Nikon DSLR camera, connected via USB or Firewire to a WiFi enabled computer.

Supported Cameras and System Requirements
For the most complete list of supported cameras and system requirements, please visit the onOne Software website at http://www.ononesoftware.com/iPhone.

Press Release

Boinx Software, a multi-award winning developer of cool software for the Mac and iOS devices including the iPhone, iPad and iPod, is pleased to introduce its latest creation for digital photographers and photo enthusiasts – the PhotoBox iPad Application. Designed as a tool for photographers on the go, PhotoBox analyzes the technical quality of photos imported from camera to iPad via the iPad Camera Connection Kit. The first of its kind, this breakthrough app provides photographers with an on the spot analysis of images in terms of exposure, focus, color, and overall look and composition. Post-shoot, photographers can connect their iPad’s to a VGA projector to show their photos on the big screen for a deeper analysis and critique. With a long history of developing image applications the Boinx team is taking a different path by offering its users the first version FREE. Working closely with early adopters on evolving its functionality, Boinx is developing PhotoBox into a photo app unlike any other.

“It is our goal that Boinx users will come to think of PhotoBox as their own personal photography assistant,“ comments Oliver Breidenbach, CEO, Boinx Software. “We have an exciting vision for PhotoBox and view the initial release as a springboard for early adopters to help define the tool. The feedback we can receive from professional photographers in the field will be invaluable – helping not only our team produce a higher-quality product, but also in the end helping photographers produce that perfect image. Our team is equipped with extensive experience in producing fantastic image applications, thus we have an arsenal of ideas up our sleeves to make PhotoBox truly shine. We look forward to working with our customers to turn PhotoBox into the ultimate photographer’s assistant.”

Early Adopters: Help Mold PhotoBox Into a Picture-Perfect App
The initial, free download provides photographers with an in-depth and invaluable on-the-spot analysis of each captured photograph, ensuring they leave their assignments or shoots satisfied with their images. PhotoBox serves as a guide to help adjust photographic elements on location, such as lighting, exposure and focus, while histograms show the tonal distribution across your image. The app will not only save photographers hours of precious time sifting through images in the studio post-shoot, but also the cost of repeated setup and travel to attain usable images. Breidenbach further comments, “Professional photographers, to photo enthusiasts, and everyone in between, will benefit from PhotoBox’s extraordinary ability to produce an on-the-spot analysis of each and every captured photograph, ensuring they have captured the perfect shot.”

Analyze Your Shots on the Big Screen
PhotoBox comes complete with the capability to connect a VGA projector to your iPad for deeper analysis of image quality on the big screen. Different from a slideshow presentation of your images, where you have to wait for the image to appear and are only granted sequential access, PhotoBox allows you to simply tap on the image you’d like to view and it will appear instantly on the screen. The pan and zoom feature also translates to the big screen, in order for photographers to focus in on and dissect very specific image details. With PhotoBox and a VGA projector, your photos can truly be “larger than life.”

PhotoBox Tips and Tricks:
- Enable masks for an in-depth view of dark and light areas.

- Tap to select an image and get the color and luminance histogram.
- Double tap to zoom in on an image.
- Use the buttons in the button bar to turn on the over and under exposure detection tool.
- PhotoBox allows users to view images in any orientation; in landscape mode, the RGB channel histograms can be combined and expanded into one with a simple two-finger pinch/zoom.
- While in View mode, a double finger tap and hold will zoom to 100%, giving users the ability to glance around the photo and immediately zoom out again after releasing both fingers.
- Attach a VGA projector using the VGA out cable to show your photos on the big screen. Pan and zoom while connected to the projector for an “in your face” view of image details.

To learn more about PhotoBox please visit www.boinx.com/photobox/ www.boinx.com/photobox.

Availability and Pricing
PhotoBox is available today as a FREE download at http://itunes.com/apps/photobox.

I read a lot of industry produced articles and papers on branding, all have one thing in common, the message is confusing, they use a plethora of “tech talk” and what I can only describe as gibberish, so let’s start a new, first off a logo is not a brand; a logo is a symbol or mark used to represent a company or person usually simple in design and flat in colour, although this generally does not hold fast in our day and age, the word logo derives from the Greek word Logo-gram, ‘logos’ meaning ‘word’ and ‘gram’ meaning ‘what is written’. The word ‘Logotype’ is its proper form, but through time and the nature of language it has been shortened to ‘Logo’.

But the important thing is a logo is part of an identity system, so when you hear the term Logo banded around, what people really mean is trademark. Your trademark lets the consumer know through consistency and familiarity, who the service or product is from and if they can trust it, because as humans, we are intuitive and emotionally driven, trust is the foundation for any brand; think about Coca-Cola, what do you think about? maybe it’s the trademark we all know and love, maybe the iconic bottle, most probably it’s that great taste, but the important thing is that when you pick up a bottle of Coke you know that you can trust it, you trust that it’s going to taste like coke, you trust it’s going to make you feel good and quench your thirst, why? Because you know the brand, it’s been a part of all our lives for so long, you know what to expect and it always meets your expectations, and as long as the guys at Coca-Cola keep meeting those expectations they will remain the premium in their market.

Secondly, packaging does not make a brand, packaging much like the trademark is there as an identifying system used to bring harmony and conformity, and it also offers additional information on products and services. This brings us to products, which also is not the brand,  rather, it is your offering to the world, what will bring differentiation to your company, because unless you have a new invention, most products already exist, but you will set your product apart from another by carefully considering the things that make it unique. This of course is a very brief overview of different systems within a company but demonstrates that the things you probably first think of are not the brand itself. There are a multitude of other systems we could discuss, but it’s not the purpose of this article, so let’s cut to the chase… what is a brand?

A brand is a person’s emotional response, Marty Neumeier, a well known brand collaboration expert, said it’s the individuals “gut feeling” about your company, product or service.

And it really is about individuals, you may have a demographic or target market, but individuals make up the masses, and when a multitude of individuals come to the same conclusion about your company, product or service then you have yourself a brand and “Brand Management” is about controlling this non tangible human feeling/emotion. This is what builds all of the strongest brands we know today. Take Apple for instance, they captured peoples imagination’s and hearts with not only their great products, but with the advertising and packaging, look at their iconic silhouette dancers advertisement that adorned not only printed materials but television ads as well, for the release of their original iPod, before Apple came along advertising technology was about technicalities and specifications but Apple threw that out the window and created a product you wanted, not one you needed. Getting individuals to ‘Want’ your products is a feat that all brand managers should be aiming for, because when you ‘Want’ something it’s an emotional response, it’s a purchase out of emotion or an impulse, not one made on necessity.

So a brand is about controlling the emotions and feelings of your consumer’s or the people you want to be your consumers, being able to come up with a campaign that’s going to capture the heart, or the imagination of people, and one of the only ways to manage brand is by expert use of not only the strategy behind a clever or intelligent campaign but the execution of design within the campaign, basically the concept has to be just as great as the execution. This is what will be discussed in the next article…

WHATS A BRAND? is a post from: GoMediaZine

Go Media is a creative agency based in Cleveland, Ohio. Besides the GoMediaZine, we also work for clients and sell stock artwork and design files on the Arsenal.