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	<title>Eye-On Designs - design &#124; print &#124; events &#187; Digital Photo Professional</title>
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		<title>Two New Consumer-Oriented SLRs from Canon</title>
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		<pubDate>Mon, 14 Feb 2011 22:00:19 +0000</pubDate>
		<dc:creator><![CDATA[Rommel]]></dc:creator>
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		<category><![CDATA[Canon]]></category>
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		<description><![CDATA[Canon U.S.A., Inc., a leader in digital imaging, announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon&#8217;s new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS&#8230;]]></description>
				<content:encoded><![CDATA[<p>Canon U.S.A., Inc., a leader in digital imaging, announced the EOS  Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous  intelligent high-end features at attractive price points. Complementing  the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon&#8217;s new  flagship Rebel, offers fun and easy-to-use features for beginning  photographers, and the EOS Rebel T3 provides a more attractively priced  option for those looking to experience the pleasure of shooting with a  DSLR camera.</p>
<p>For the young enthusiast learning photography or the adult looking to  learn more, Canon&#8217;s new Feature Guide instruction will walk Rebel T3i  users through functions and provide recommendations for various  settings, a great hands-on learning tool. Point-and-Shoot users looking  to step-up to a DSLR will enjoy the T3i camera&#8217;s Scene Intelligent Auto  mode, the most intuitive automatic camera mode available in a Canon  Rebel camera to date, providing complete scene analysis and optimized  settings. One of the most sought-after and requested features for a DSLR  camera is now part of the new EOS Rebel T3i, Canon&#8217;s three-inch  Vari-Angle Clear View LCD screen, ideal for properly composing those  difficult overhead shots. Comfortable, lightweight and affordable,  Canon&#8217;s new EOS Rebel T3 is a great camera to welcome users to the world  of DSLR photography.</p>
<p>The T3i:<br />
<img src="http://www.creativepro.com/files/story_images/20110208_news_fg01.jpg" alt="" width="451" height="209" /></p>
<p>The T3:<br />
<img src="http://www.creativepro.com/files/story_images/20110208_news_fg02.jpg" alt="" /></p>
<p>Boasting Canon&#8217;s EOS HD video capture, 18-megapixel resolution, a  three-inch Vari-Angle Clear View LCD screen, new Scene Intelligent Auto,  new Video Snapshot technology and new Feature Guide instruction, the  EOS Rebel T3i DSLR has plenty of reasons for Mom and Dad to step up to a  DSLR. Canon&#8217;s new EOS Rebel T3 DSLR camera offers users a small,  lightweight interchangeable lens camera with fun options. The Rebel T3  features HD movie capture, 12-megapixel resolution and Canon&#8217;s new  informative Feature Guide, to help educate and instruct users as they  capture great images, along with the inherent speed and low-light image  quality of a Canon DSLR camera. Both new Rebel models are compatible  with Canon&#8217;s complete line of more than 60 Canon EF and EF-S lenses.</p>
<p><strong>New EOS Feature Guide</strong><br />
Canon has also included a new EOS Feature Guide on both new Rebel  cameras with an enhanced Quick Settings Screen that now includes  detailed descriptions of camera settings. The EOS Feature Guide is  designed to help first-time users and beginning enthusiasts better  understand each camera setting with descriptions and guided  recommendations for when to utilize certain settings. Along with an  explanation of camera settings and modes, the Feature Guide includes  easy-to-understand directions of how to use particular settings such as  aperture adjustment in Canon&#8217;s Creative Auto mode:</p>
<p><strong>Basic + Function</strong><br />
Canon helps beginners get more creative with photography by letting even  the most entry-level novice make camera adjustments with easy to  understand setting options. In automatic shooting modes such as  Portrait, Landscape, Close-up, Action and Night Scene, Canon users can  access a quick menu screen to make adjustments as per the scene&#8217;s  ambience. When shooting in one of Canon&#8217;s &#8220;Basic Zones&#8221; users can make  adjustments as per the scene&#8217;s lighting or scene type. An easy-to-read  menu lets you select an ambience setting from Vivid, Soft, Warm,  Intense, Cool, Brighter, Darker to Monochrome, while a Lighting setting  allows users to select from Daylight, Shade, Cloudy, Tungsten light,  Fluorescent light or Sunset.</p>
<p><strong>Rebel T3i Digital SLR Camera</strong></p>
<p><strong>An A+ for Automatic Mode</strong>. Canon aims to make  everyone a better photographer and has enhanced the capabilities of the  Rebel T3i&#8217;s automatic mode with new Scene Intelligent Auto technology,  re-branding the green mode dial setting with a boxed &#8220;A+&#8221; design. This  new camera setting now takes Picture Style into account as part of the  camera&#8217;s &#8220;Auto&#8221; setting. By analyzing faces, colors, brightness,  movement, and contrast, the camera will dynamically adjust picture-style  parameters to match the subject and control vividness. Previously, the  automatic setting on a Rebel DSLR adjusted exposure, focus, white  balance, and Auto Lighting Optimizer, however on the new Rebel T3i,  Picture Style Auto is also taken into account as part of the new Scene  Intelligent Auto technology. By incorporating this fifth parameter the  camera more intelligently analyzes scenes and adjusts settings based on  the subject matter being shot. So when the camera is photographing a  face it will reproduce more natural skin tones or blue skies for more  vivid landscapes, a flashy red car for more saturated color and evening  sunsets for more expressive images.</p>
<p><strong>Fun Rebel Features</strong>. For the first time in a Rebel  DSLR, the new Rebel T3i features a large Vari-Angle three-inch Clear  View LCD screen with 1,040,000 dot/VGA resolution plus anti-reflective  and smudge-resistant coatings for bright clear viewing from any angle.  The large Vari-Angle screen helps compose low-angle or overhead shots  whether capturing still images or Full HD video clips. Photographers  will enjoy the convenience of capturing an overhead shot of a parade or  low-angle shots of their children on the Vari-Angle screen.</p>
<p>Canon&#8217;s new EOS Rebel T3i DSLR gives creative photographers some fun  in-camera tools that enable users to apply Creative Filters to images  after they have been shot without altering the original file. Canon&#8217;s  new Creative Image Filters, familiar to Canon PowerShot and EOS 60D  users, help make a great image more dynamic by creating an altered copy  of the image through any of Canon&#8217;s four artistic filter options:</p>
<p>1. The Soft Focus effect filter helps dramatize an image and smooth over shiny reflections.<br />
2. The Grainy Black and White filter can give a different nostalgic perspective to any shot.<br />
3. Canon&#8217;s &#8220;Toy Camera&#8221; filter deliberately adds vignetting and color  shift for a creative option when shooting a colorful scene.<br />
4. Users can also make a scene appear like a small-scale model,  simulating the look from a tilt-shift lens, with Canon&#8217;s Miniature  Effect filter, great when shooting any scene from a high vantage point.</p>
<p>Each of these filters can be applied to a captured still image  in-camera to create a second &#8220;filtered&#8221; JPEG version, leaving the  original JPEG file unaffected.</p>
<p>Another addition to the camera&#8217;s Live View function is Canon&#8217;s new  Aspect Ratio feature whereby the Live View screen can display cropping  lines for 1:1, 16:9 or 4:3 aspect ratios in addition to the standard 3:2  ratio. These cropping lines make it easier to compose images in Live  View, and they can help to expedite printing when using Canon&#8217;s supplied  Digital Photo Professional software. Custom aspect ratios are also  applied to JPEG images captured directly in-camera.</p>
<p><strong>EOS HD Video Specs</strong>. The EOS Rebel T3i with Full HD  video capture at 1920 x 1080 resolution in selectable frame rates of  24p, 25p or 30p will grab the attention of film students and independent  filmmakers alike. The Rebel T3i incorporates two Canon proprietary  technologies for rendering amazing HD video, a DIGIC 4 Imaging Processor  and a large APS-C-sized CMOS sensor capturing fine detail and color  with an amazing cinematic depth of field. The Rebel T3i DSLR allows for  three video recording modes &#8211; Full HD and HD in a 16:9 aspect ratio and  Standard Definition (SD) in a 4:3 aspect ratio, all at selectable frame  rates.</p>
<p><strong>EOS HD Video: Ready For A Close-Up</strong>. When shooting  Full HD video, the Rebel T3i digitally provides additional zoom power  without sacrificing quality. The new Movie Digital Zoom feature, a first  for Canon DSLRs, allows users to achieve 3x to 10x magnification while  shooting Full HD video. Unlike standard digital zoom for still images,  Movie Digital Zoom crops the video image directly from the CMOS sensor  at Full HD resolution to preserve video quality and still provide  amazing additional telephoto power beyond just the lens. The Movie  Digital Zoom feature is great for those times when the lens isn&#8217;t enough  to get you in close, but this feature provides the extra boost without a  loss in video quality so a child&#8217;s smile on stage is just as clear and  bright.</p>
<p><strong>EOS Video Snapshot</strong>. Canon&#8217;s new EOS Video Snapshot  feature borrows some innovation from Canon&#8217;s VIXIA line of camcorders  for capturing, assembling and playing fun-to-watch video clips. EOS  Video Snapshot enables users to capture the video highlights of family  vacations, parties or milestone events, with the same ease as taking  photos. Consumers can now record a series of two-, four- or eight-second  video clips automatically. The scenes are assembled by the camera into  continuous Video Snapshot Album files for easy playback and can even be  further edited in camera or through Canon&#8217;s Video Snapshot Task software  on a compatible personal computer for added flexibility and fun.</p>
<p><strong>Valuable Additional Features</strong>. Along with the  adjustable LCD screen, the new EOS Rebel T3i DSLR features a  class-leading 18-megapixel Canon CMOS sensor, a proprietary DIGIC 4  Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer  metering system. Capable of capturing kids at play or wildlife on the  move, the Rebel T3i can shoot up to 34 consecutive full resolution JPEG  still images or up to 11 consecutive RAW images at speeds up to  3.7-frames-per-second to either SD, SDHC or new extended capacity SDXC  memory cards.</p>
<p>The Rebel T3i includes an ISO range from 100-6400, allowing it to  capture beautiful images without the need for a flash during milestone  events such as birthday celebrations, yet it still includes a built-in  pop-up flash for those times requiring a little extra light. For the  first time on a Rebel camera, the T3i features a built-in Integrated  Speedlite Transmitter making it even easier to do multi-flash shoots and  provide images with greater ambience. The new Integrated Speedlite  settings are now even easier for beginners shooting with multiple  flashes.</p>
<p><strong>Pricing and Availability</strong>. The Canon EOS T3i Digital  SLR camera is scheduled to be delivered to U.S. dealers in the beginning  of March, and will be sold in a body-only configuration at an estimated  retail price of $799.99. It will also be offered in a kit version with  Canon&#8217;s new EF-S 18-55mm f/3.5-5.6 IS II zoom lens at an estimated  retail price of $899.99. It will also be available in a second kit  version with Canon&#8217;s EF-S 18-135mm f/3.5-5.6 IS zoom lens at an  estimated retail price of $1099.00.</p>
<p><strong>Rebel T3 Digital SLR Camera</strong><br />
Canon is happy to introduce a chic camera for beginners to ease into the  exciting world of DSLR photography and videography; the new EOS Rebel  T3 Digital SLR camera. The Rebel T3 is designed to be the camera that  can be expertly handled by anyone and allows great-looking photos to be  taken with ease and style. The Rebel T3 is excellent in low-light  shooting situations and simple to handle and operate.</p>
<p>Putting big imaging power in a small body, the new EOS Rebel T3 DSLR  features a 12.2-megapixel Canon CMOS image sensor, a proprietary DIGIC 4  Imaging Processor, a 9-point Autofocus system and a 63-zone dual-layer  metering system. With individual pixels measuring roughly 10x larger  than a pixel from a point-and-shoot camera sensor, the Rebel T3 is able  to absorb more light with less noise, making it ideal for capturing  high-quality images in dimly lit situations. The increased efficiencies  in gathering light also make the camera better suited to freeze  fast-moving objects such as capturing images of children at play at  speeds up to 3-frames per second. Compatible with SD, SDHC or new  extended capacity SDXC memory cards, the Rebel T3 also shoots 1280&#215;720  HD movies for amazing image quality for both stills and video. The Canon  Rebel T3 features an ISO range from 100-6400 for capturing beautiful  images in various light settings while also including a built-in pop-up  flash. Designed for easy operation through the camera&#8217;s mode dial, users  can go from taking great still images to great video quickly and  easily, with simple to understand icons and buttons.</p>
<p><strong>Pricing and Availability</strong> The Canon EOS Rebel T3  Digital SLR camera is scheduled to be delivered to U.S. dealers at the  end of March, and will be offered in a kit with Canon&#8217;s new EF-S 18-55mm  f/3.5-5.6 II zoom lens at an estimated retail price of $599.99.</p>
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